Tag: uptime

5 reasons to use Managed DNS

Are you getting too tired of seeing how slow your site loads? We bet you have found Managed DNS as a solution to speed up your website’s performance. But it is far more than just a speed booster. Let’s see the top 5 reasons to use Managed DNS. 

Managed DNS – Why do you need it?

Multiple points of presence (PoP)

5, 10, 20, or even more! You can have PoPs in different countries and continents that contain DNS records. A user from a place far away from your Primary server will still get its query resolved incredibly fast. Without Managed DNS, the query will travel a long time until it gets answered. Set up PoPs in all the important locations for your business. Most companies offer plans with the most connected spots in North America, Europe, and Asia, and there are others with locations on all of the continents. 

Better uptime (availability)

So let’s say you have 10 PoPs. There is a problem, a massive one, that brings 5 of them down. What do you think will happen? Your site or application will continue to function! One of the rest of the DNS servers will step up until all of them are back. Your users could experience a slightly slower experience, but you will stay online. Better availability is crucial for every e-commerce business now. 

You can set it up with a load balancing method and even make it automatic, so you don’t need to worry at all. 

Scalability

You can start small, but if your site is getting more popular, you can expand your service. You can add more features to make it faster, more secure, or failed-proofed. 

In some cases, when you are starting, you can satisfy your needs with a simple free plan. When the revenues and traffic go up, you can simply upgrade with a few clicks. Or you can plan a promotion campaign and upscale for a short period.

In the worst-case scenario that your business is struggling for a while, you can downscale. That way, you can lower your expenses and still stay operating. 

Better cost

Can you create your own DNS? Yes, but this will be extremely expensive. Imagine searching all around the world and making local deals for servers. Negotiating prices with local Internet providers. In the end, you will get extremely tired, and you will pay many times more. 

With a Managed DNS service, you don’t worry about hardware, and your concern is just to manage it properly. 

Security

DDoS attacks from everywhere and pointing at everybody. This is the world that we are living in. With a Managed DNS, you could benefit from balancing the load between all the available DNS servers. That way, you can resist a certain level of bad traffic towards your site. Everybody has a limit, but if you want to increase your chances, you will need more servers and some of them to be DNS protected servers. That means that they can analyze the traffic and spot suspicious activities. They can then take further action to protect your DNS. There are different failovers to automate actions and keep your site up, by discarding packets, banning IP addresses, or redirecting the traffic. 

Conclusion

So, did you get convinced by the utility of Managed DNS already? Yes, there are many benefits to use it. 

Now the question is, which Managed DNS service provider should you choose. There are many good and well-priced DNS service providers. We will leave this decision up to you. Only you can best know your needs and budget.

GeoDNS explained 

Every time users request a website, and it takes a long time to be loaded, they leave! Website owners know that it could be that the server is busy or the server is located too far from the user. But users do not care and just abandon the site and maybe never comes back.

That’s called latency. A severe problem for website owners that, fortunately, can be fixed!

What is GeoDNS, and how does it work?

GeoDNS (Geographical Domain Name System) means a traffic distribution process based on the requests’ location. This is possible due to a group of name servers strategically located on different spots (regions, countries, continents).

When a visitor requests a domain, a long and complex process of domain resolving gets triggered. And it must happen in a few seconds for the site to be served successfully and fast.

Once the visitor types a domain in the browser, a request will travel to a DNS resolver. In the case of GeoDNS, the DNS server will read the visitor’s IP address to know the user’s location. Already knowing that the request will be sent to the closest server. Finally, this last will serve visitor’s request.

The difference between a traditional DNS service and GeoDNS is that the traditional DNS servers have the same IP address for the domain. The GeoDNS have different IP addresses, depending on the region, and that is the magic boosting the speed.  

Benefits of having GeoDNS

There are clear benefits of enabling GeoDNS for your domain. 

Optimized distribution of traffic

Intelligent management of traffic is possible through GeoDNS. It is a load balancing solution. It ensures the closest nameserver to the visitor will respond to the request. Besides, through this distribution, traffic overload can avoid automatically.

Uptime enhancement

Having not a DNS server but a group of them is a great benefit. In case a server is down, the visitor’s request for sure will find another server that will answer.

Faster loading

Fast loading is vital to improve the users’ experience and a key factor to be ranked better in search engines. Considering the smart location process of GeoDNS, waiting time definitely will be shorter for your visitors. This is already a great advantage but, now that offering a positive user experience will also be taken into account to be positioned in the first search results, the benefit is even more valuable.

IP filtering (Geofencing)

To deny access or direct users from a specific region, a website you choose can be done through IP filtering. 

A singer, contracted exclusively by a British company, will release a new set of songs. The access to the new material can definitely be restricted through IP filtering just for British users. IP’s coming from other countries will be dropped.

Ventures who want to offer different contents per continent can configure the access aligned with that objective. 

For whom GeoDNS is? 

GeoDNS is good for all kinds of businesses. Small and medium websites would like to have it for growing. And large companies, for running smoothly the big needs they have.

But let’s say there are specific companies that can get the most out of it. International companies (tech, banking, and more) managing massive amounts of traffic, content platforms, and their need of delivery for a worldwide audience or e-commerce, always looking for high uptime and low latency to guarantee profits.

Conclusion

GeoDNS is a technology that offers real benefits to your business. If your company is growing internationally or if you are already global, keep it in mind. Big needs require advanced and efficient solutions!